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Impressive Business Presentations
Insight-driven storytelling using science-backed strategies to engage audiences.
Level of course:
Intermediate
Delivery:
In-Person Learning
Duration:
/ 2 days
Upcoming Course Schedule:
9-10 Jan 2025
15-16 May 2025
10-11 July 2025
Course Overview
The ability to deliver an effective
business presentation is an asset that
can effectively craft recommendations,
illicit rich insights or incite action.
We’ve all been there – boring presentations and text heavy slides. The reason most presentations fail are due to weak structure, irrelevant content, no story messaging and a lack of scientific understanding of how audiences process information. This leads to missed opportunities, wasted resources, and an inability to push business goals.
We all need to communicate well and present ourselves professionally in today’s business environment; both face-to-face and virtually. The ability to deliver an effective business presentation to customers, colleagues, and management is an asset that spans a whole career.
This course aims to take a journey through the entire process of putting a business-oriented presentation together that can effectively craft recommendation, illicit rich insights or incite action.
Who is this course for?
Anyone that needs to communicate to business setting.
Key Takeaways
Course Pre-requisites :
Registration is open to participants to both novice and seasoned presenters. Participants are not required to bring any laptops. All equipment for the course will be provided by Impress Training.
Topics
Here's what you get to
learn in this course
Topic 1
This dynamic introduction dives into the present-day world of presentations. We'll explore cutting-edge tools like AI and dissect the challenges individuals and organisations face. But more importantly, we'll delve into the psychology of persuasion and how human minds perceive information and how it affects your presentation outcomes.
Here's what you'll gain:
- Identify common pitfalls: Analyse challenges individuals and organisations face.
- Realise the depth of knowledge required for truly effective presentations and test your Data Literacy skills.
- Understand the current landscape: Trends, tools, and the rise of AI in presentations.
- Understand psychology principles that influence audience perception.
- Get hands-on: Craft a "quick presentation" and receive personalised feedback.
Topic 2
Before any house can be constructed – it needs a blueprint - and presentations are no different. The reason so many presentations fail is because they jump directly into PowerPoint. This session equips you with easy concepts to transform your ideas into structured, captivating narratives.
Get ready to:
- Master Logic Trees: Architect your presentation through visual branching techniques, ensuring completeness and focus.
- Unlock MECE Principles: eliminating redundancy and confusion.
- Empower AI Assistants: Discover how Modern Large Language Models (LLMs) can streamline and accelerate your outlining process.
By doing this you will effortlessly be able to organise complex information and start the journey to develop an audience-centric presentation.
Topic 3
This topic goes beyond aesthetics to equip you with a proven method for writing clear, concise, and data-driven business slides.
- Learn DRESS Principles: to help review and refine content and information overload by eliminating duplications and redundancies.
- Harness Assertion-Evidence Writing Styles: Craft compelling narratives by linking clear messages (assertions) with supporting evidence (data visualizations).
- Data Literacy over Visualization: Understand interpreting and selecting appropriate data for impactful visuals, not just creating fancy charts.
- Leverage AI Wisely: Discover the strengths and limitations of AI (like ChatGPT) for content creation and how to effectively utilize it within your writing process.
This will aid in creating presentations that are insightful and contextual, and not just informative.
Topic 1
Most organisations are pushed for time and clear, concise one glance summaries can save time and speed-up communication. This topic delves into crafting powerful executive summaries and impactful closing slides, ensuring your storytelling drives action.
You’ll learn to:
- Unveil different categories of executive summaries: Discover various formats like problem-solution, performance-based, or strategic summaries, tailoring them to different audiences and purposes
- Cut the fluff, hone your message: Master reductive techniques to condense complex information into clear, concise summaries that capture the essence of your presentation.
- Close with conviction and clarity: Craft compelling closing slides with clear next steps, leaving your audience informed, inspired, and ready to act.
It’s more than just summarizing data. It's about mastering the art of communication and maximizing the impact of your presentations at every stage.
Topic 2
Words matter. This topic will showcase and equip you with key framing techniques to craft compelling narratives to specifically target different audiences. Discover how framing your message can influence audience perception and action.
Dive into powerful framing tools:
- Harness the power of Negative Framing: Master the SCR (Situation-Complication-Resolution) method to highlight potential drawbacks and present your solution as the answer
- Master the art of Positive framing: Learn to highlight the positive outcomes, benefits, and value your solution offers, resonating with the audience's desires and aspirations.
- Quantify Data and Statistical Framing: Translate qualitative advantages into measurable outcomes and positive impacts for the audience.
Topic 3
Get ready to showcase your skills! On the second day, you'll collaborate in groups to craft a dynamic presentation, putting all the learned methods into action.
But here's the twist:
- You'll present in front of a green screen, creating a professional broadcast-style setting for your recording.
- This video recording allows you to analyze your own presentation and receive personalized feedback.
Benefits:
- Experience real-world presentation scenarios: Gain confidence presenting in a professional setting.
- Apply learned techniques: Put your newfound knowledge into practice through collaborative teamwork.
- Self-assess and improve: Watch your recorded presentation to identify areas for growth.
This is more than just a group presentation - it's an immersive experience that empowers you to master your communication skills and confidently deliver impactful presentations.
Instructor
Know your course instructor
Mark Normand
Mark co-founded Impress Training in 2007, envisioning elevated training quality for tomorrow’s workplace demands. It has since garnered a reputation for high-quality, practical training with customized content production. Beyond Impress, he ventures into UK tourism, building luxury cottages, and explores Generative AI's business applications. Mark's expertise extends to training executives in medium to multinational companies like Coca-Cola and DHL, fostering growth and productivity.
Download Brochure
Fundings & Subsidy
* Participant need to meet the attendance and assessment requirements to be eligible for the funding.
| For Singapore Citizens & PR (below 40yrs old) |
For Singapore Citizens (40yrs old and above) |
|
|---|---|---|
| Course Fees | ||
| Funding Support | ||
| Total Fee payable |
Assessments
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.
Participants are required to attain a minimum of 75% attendance and pass the assessment to receive a digital Certificate of Completion issued by Impress Training along with a WSQ Statement of Attainment.
SkillsFuture Credit
Eligible Singapore Citizens may use their SkillsFuture Credit balance to offset respective course fees. This is only applicable to Self-sponsored Individuals.
The Course is very useful. Trainer was engaging and I learned a lot.
Lee Ser Hiang
Senior Manager, CPF Board
The course was very interesting and Trainer was engaging and helpful.
Cheryl Foo
Manager, Supreme Court
Very engaging Trainer and knowledgeable in this field, Training was well-structured and many useful tips shared.
Abigail Lee
Marketing Executive, ST Telemedia Global Data Centres Pte Ltd
Well designed course and had great takeaways and backed by research.
Nigel Goh
Manager, Sembcorp Industries
Mind-blowing professional training course that helped my team with techniques to structure/plan a good presentations before diving into it.
Valerie Lee
Head, Corporate Development, Sembcorp Industries Ltd
I never knew PowerPoint has so much to offer. Thank you for alerting me to its possibilities.
Seah Boon Kiat
Deputy Manager, Temasek Polytechnic
Amazing instructor that never fails to wow and amuse me with his powerpoint creations. I enjoyed the course a lot. Keep it up!
Miko Chong
Product Innovator, NCS Pte Ltd
One of the most useful courses I've attended. Many hands-on practices. Great!
Samantha Wu
Manager, Civil Aviation Authority of Singapore
Great content delivered with great energy. Lots of learnings and insights.
Rakesh Patni
Research Director, IDC Asia Pacific
This course is a MUST for any professionals who does presentations, whatever the frequency maybe. Overall lots of knowledge gained & this would be very relevant and beneficial to my career.
Rubegan Soundarajan
Plant Manager, ST Engineering Innosparks Pte Ltd
The Trainer has done an impressive job in delivery a concept and impactful course on producing and presenting business presentations. He is entertaining and delivered the course very effectively.
Roderick Leong
Manager, Nxera SG Pte Ltd
Interesting Course - Animation are more effective than we thought. Passionate Trainer!
Ong Lay Khoon
Vice President, Sembcorp Energy Markets Pte Ltd
The course is amazing. Trainer is great, has lots of knowledge and very engaging.
Alberto Resco Perez
Senior Director, Software Engineering, Singtel
Trainer is very engaging and approachable, along with excellent delivery of course content.
Cedric Ang
Associates - Investments, Fraser Hospitality
Every Minute well-spent! On a more important note, definitely seeing myself applying the learning into my daily work.
Megan Niu
Lead, Sembcorp Industries Ltd
Fun learning session, a lot of insights sharing during the training.
Song Peilin
Senior Finance Manager, Mapletree Investments
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