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Home / Communication / Impressive Business Presentations

Impressive Business Presentations

Insight-driven storytelling using science-backed strategies to engage audiences.

$950

/ 2 days

*Fundings & Subsidy
Download Brochure
Register Now
Impressive Business Presentations

Level of course:

Intermediate

Delivery:

In-Person Learning

Duration:

/ 2 days

Upcoming Course Schedule:

27-28 April 2026
6-7 July 2026
5-6 Nov 2026
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Course Overview

The ability to deliver an effective
business presentation is an asset that
can effectively craft recommendations,
illicit rich insights or incite action.

We’ve all been there – boring presentations and text heavy slides. The reason most presentations fail are due to weak structure, irrelevant content, no story messaging and a lack of scientific understanding of how audiences process information. This leads to missed opportunities, wasted resources, and an inability to push business goals.

We all need to communicate well and present ourselves professionally in today’s business environment; both face-to-face and virtually. The ability to deliver an effective business presentation to customers, colleagues, and management is an asset that spans a whole career.

This course aims to take a journey through the entire process of putting a business-oriented presentation together that can effectively craft recommendation, illicit rich insights or incite action.

Who is this course for?

Anyone that needs to communicate to business setting.

Key Takeaways

  • Compelling storytelling techniques to frame messages.
  • Develop a strong presentation blueprint with strong storytelling.
  • Applying Scientific Principles for Enhanced Presentations.

Course Pre-requisites :
Registration is open to participants to both novice and seasoned presenters. Participants are not required to bring any laptops. All equipment for the course will be provided by Impress Training.

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Topics

Here's what you get to
learn in this course

Topic 1

Introduction to the Science & Insights of Delivering High-Performance Presentations

This dynamic introduction dives into the present-day world of presentations. We'll explore cutting-edge tools like AI and dissect the challenges individuals and organisations face. But more importantly, we'll delve into the psychology of persuasion and how human minds perceive information and how it affects your presentation outcomes.

Here's what you'll gain:

  • Identify common pitfalls: Analyse challenges individuals and organisations face.
  • Realise the depth of knowledge required for truly effective presentations and test your Data Literacy skills.
  • Understand the current landscape: Trends, tools, and the rise of AI in presentations.
  • Understand psychology principles that influence audience perception.
  • Get hands-on: Craft a "quick presentation" and receive personalised feedback.

Topic 2

Using Logic Trees to build a Story Framework

Before any house can be constructed – it needs a blueprint - and presentations are no different. The reason so many presentations fail is because they jump directly into PowerPoint. This session equips you with easy concepts to transform your ideas into structured, captivating narratives.

Get ready to:

  • Master Logic Trees: Architect your presentation through visual branching techniques, ensuring completeness and focus.
  • Unlock MECE Principles: eliminating redundancy and confusion.
  • Empower AI Assistants: Discover how Modern Large Language Models (LLMs) can streamline and accelerate your outlining process.

By doing this you will effortlessly be able to organise complex information and start the journey to develop an audience-centric presentation.

Topic 3

Crafting Compelling Message-Insights with DataViz & Storytelling techniques.

This topic goes beyond aesthetics to equip you with a proven method for writing clear, concise, and data-driven business slides.

  • Learn DRESS Principles: to help review and refine content and information overload by eliminating duplications and redundancies.
  • Harness Assertion-Evidence Writing Styles: Craft compelling narratives by linking clear messages (assertions) with supporting evidence (data visualizations).
  • Data Literacy over Visualization: Understand interpreting and selecting appropriate data for impactful visuals, not just creating fancy charts.
  • Leverage AI Wisely: Discover the strengths and limitations of AI (like ChatGPT) for content creation and how to effectively utilize it within your writing process.

This will aid in creating presentations that are insightful and contextual, and not just informative.

Topic 1

Craft Strong Executive Summaries & Compelling Closings

Most organisations are pushed for time and clear, concise one glance summaries can save time and speed-up communication. This topic delves into crafting powerful executive summaries and impactful closing slides, ensuring your storytelling drives action.

You’ll learn to:

  • Unveil different categories of executive summaries: Discover various formats like problem-solution, performance-based, or strategic summaries, tailoring them to different audiences and purposes
  • Cut the fluff, hone your message: Master reductive techniques to condense complex information into clear, concise summaries that capture the essence of your presentation.
  • Close with conviction and clarity: Craft compelling closing slides with clear next steps, leaving your audience informed, inspired, and ready to act.

It’s more than just summarizing data. It's about mastering the art of communication and maximizing the impact of your presentations at every stage.

Topic 2

Tailor Messages with Framing Techniques

Words matter. This topic will showcase and equip you with key framing techniques to craft compelling narratives to specifically target different audiences. Discover how framing your message can influence audience perception and action.

Dive into powerful framing tools:

  • Harness the power of Negative Framing: Master the SCR (Situation-Complication-Resolution) method to highlight potential drawbacks and present your solution as the answer
  • Master the art of Positive framing: Learn to highlight the positive outcomes, benefits, and value your solution offers, resonating with the audience's desires and aspirations.
  • Quantify Data and Statistical Framing: Translate qualitative advantages into measurable outcomes and positive impacts for the audience.

Topic 3

Step into the Spotlight: Group Presentation with Live Recording & Feedback

Get ready to showcase your skills! On the second day, you'll collaborate in groups to craft a dynamic presentation, putting all the learned methods into action.

But here's the twist:

  • You'll present in front of a green screen, creating a professional broadcast-style setting for your recording.
  • This video recording allows you to analyze your own presentation and receive personalized feedback.

Benefits:

  • Experience real-world presentation scenarios: Gain confidence presenting in a professional setting.
  • Apply learned techniques: Put your newfound knowledge into practice through collaborative teamwork.
  • Self-assess and improve: Watch your recorded presentation to identify areas for growth.

This is more than just a group presentation - it's an immersive experience that empowers you to master your communication skills and confidently deliver impactful presentations.

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Instructor

Know your course instructor

Mark Normand

Mark co-founded Impress Training in 2007, envisioning elevated training quality for tomorrow’s workplace demands. It has since garnered a reputation for high-quality, practical training with customized content production. Beyond Impress, he ventures into UK tourism, building luxury cottages, and explores Generative AI's business applications. Mark's expertise extends to training executives in medium to multinational companies like Coca-Cola and DHL, fostering growth and productivity.

Download Brochure
man
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Course Highlights

This Course
Empowers You To...

  • Craft compelling narratives that resonate with data-driven insights, not just aesthetics.
  • Structure your presentations for maximum clarity, and impact, minimising cognitive information overload.
  • Tailor your message to diverse audiences and their specific needs by understanding techniques of Framing and Assertion-Evidence models.
  • Deliver with confidence in both face-to-face and virtual broadcast settings.
Register Now
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Fundings & Subsidy

* Participant need to meet the attendance and assessment requirements to be eligible for the funding.

For Singapore Citizens & PR

(below 40yrs old)
(50% Funding Support)

For Singapore Citizens

(40yrs old and above)
(70% Funding Support)

Course Fees
Funding Support
Total Fee payable
Assessments

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.

Participants are required to attain a minimum of 75% attendance and pass the assessment to receive a digital Certificate of Completion issued by Impress Training along with a WSQ Statement of Attainment.

SkillsFuture Credit

Eligible Singapore Citizens may use their SkillsFuture Credit balance to offset respective course fees. This is only applicable to Self-sponsored Individuals.

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Testimonials

Read what our happy clients are saying

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Testimonials

Read what our
happy clients
are saying


The Course is very useful. Trainer was engaging and I learned a lot.

Lee Ser Hiang

Senior Manager, CPF Board

The course was very interesting and Trainer was engaging and helpful.

Cheryl Foo

Manager, Supreme Court

Very engaging Trainer and knowledgeable in this field, Training was well-structured and many useful tips shared.

Abigail Lee

Marketing Executive, ST Telemedia Global Data Centres Pte Ltd

Well designed course and had great takeaways and backed by research.

Nigel Goh

Manager, Sembcorp Industries

Mind-blowing professional training course that helped my team with techniques to structure/plan a good presentations before diving into it.

Valerie Lee

Head, Corporate Development, Sembcorp Industries Ltd

I never knew PowerPoint has so much to offer. Thank you for alerting me to its possibilities.

Seah Boon Kiat

Deputy Manager, Temasek Polytechnic

Amazing instructor that never fails to wow and amuse me with his powerpoint creations. I enjoyed the course a lot. Keep it up!

Miko Chong

Product Innovator, NCS Pte Ltd

One of the most useful courses I've attended. Many hands-on practices. Great!

Samantha Wu

Manager, Civil Aviation Authority of Singapore

Great content delivered with great energy. Lots of learnings and insights.

Rakesh Patni

Research Director, IDC Asia Pacific

This course is a MUST for any professionals who does presentations, whatever the frequency maybe. Overall lots of knowledge gained & this would be very relevant and beneficial to my career.

Rubegan Soundarajan

Plant Manager, ST Engineering Innosparks Pte Ltd

The Trainer has done an impressive job in delivery a concept and impactful course on producing and presenting business presentations. He is entertaining and delivered the course very effectively.

Roderick Leong

Manager, Nxera SG Pte Ltd

Interesting Course - Animation are more effective than we thought. Passionate Trainer!

Ong Lay Khoon

Vice President, Sembcorp Energy Markets Pte Ltd

The course is amazing. Trainer is great, has lots of knowledge and very engaging.

Alberto Resco Perez

Senior Director, Software Engineering, Singtel

Trainer is very engaging and approachable, along with excellent delivery of course content.

Cedric Ang

Associates - Investments, Fraser Hospitality

Every Minute well-spent! On a more important note, definitely seeing myself applying the learning into my daily work.

Megan Niu

Lead, Sembcorp Industries Ltd

Fun learning session, a lot of insights sharing during the training.

Song Peilin

Senior Finance Manager, Mapletree Investments

Interested? Share this course page and grow together!
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