Principled Negotiation Skills for Businesses

About the course

Most people are uncomfortable negotiating. They are afraid of losing and being critically judged. They do not believe they will achieve a good result. They are easily intimidated. They are afraid to make demands, to reject a proposal, or to appear difficult in the eyes of the other party. This is understandable, because negotiation is widely seen as a serious business.

However, negotiation is also a game. It is a game of strategy and tactics, which you can learn and use to your advantage. There are elements of skill and chance, and the more skill you develop and the better you prepare the less you are affected by chance. And while negotiation is a game you can win or lose, it is also possible for both parties to win. In fact, because most people in business today negotiate repeatedly with the same partners, a win-win outcome is essential in maintaining positive relationships.

A successful negotiation requires thorough preparation: gathering information, identifying interests and currencies, and creating options. It also requires an understanding of negotiating power, timing, tactics, and counter-tactics. Finally, successful negotiators must know how to guarantee they will not lose by developing a strong Plan B.

This practical and interactive two-day workshop was designed for people who must negotiate in a variety of settings. Based on the “principled negotiation” approach developed at Harvard, it is facilitated by David Goldwich, a trained lawyer and mediator. This program focuses on understanding the negotiation process, preparing for negotiation, and developing a framework for negotiating win-win outcomes with customers, vendors, and partners as part of a long-term relationship.

Who is this course for?

Managers, supervisors, department heads, purchasing agents, contracts officers, lawyers, bankers, financial advisors, executives, sales and marketing staff, customer service representatives, administrative and technical staff, and anyone whose work requires them to negotiate with and influence others.


Course content

Day 1


The Process

Negotiation is a process, not just bargaining or give-and-take. Understanding the four stages of negotiation and the basic concepts behind it is essential to achieving a successful agreement. We also explore the keys to attaining the elusive win-win outcome, including how to create and leverage value.

– What is negotiation?
– How do you negotiate?
– The four stages of a negotiation
– Deal or no deal
– Keys to a win-win
– Identifying and leveraging currencies to create value

The Basics

You will learn some fundamental negotiating techniques and truly understand how they make or break your performance. You will have an opportunity to apply them in a simulated negotiation, and gain perspective into your baseline negotiating style.

– Negotiating styles
– Anchors
– Offers and counteroffers — who goes first?
– Offering and demanding concessions

The Power

We examine the major sources of negotiating power, how to use the power you have (even if you don’t think you have much!) and get more, and how to gauge your counterpart’s negotiating power. We also identify some common negotiating biases and psychological traps and how to avoid them.

– Traditional types of negotiating powerInformation
– Timing and deadlines
– Your guarantee: building a strong Plan B
– The psychology of negotiation: Perception, framing and cognitive biases

Day 2


The Template

Negotiations are largely won or lost in the preparation stage, before you even begin a discussion with your counterpart. You will learn how to use an eight step template to systematically prepare for any negotiation.

– Interests vs. positions
– Currencies
– Options
– Plan B
– Rationale
– Communication and Relationship
– Implementation

The Tactics

While tactics may seem unnecessary to an enlightened negotiator, there are two reasons why you must understand how they work: your counterpart may use them and you will have to defend against them, and some tactics are expected as part of the game! We will use role plays to demonstrate some common negotiating tactics and the corresponding counter-tactics.

– The flinch
– The squeeze
– Good guy / bad guy
– Higher authority
– The nibble
– Bundling
– Using emotions tactically

The Extras

The best negotiators have more than a basic level of skill. We will examine some more advanced negotiating concepts, behaviors and techniques to take you to the next level. You will have the chance to put it all together in a final negotiation simulation.

– Asking questions
– Listening and Empathy
– The Yesable Proposition
– Overcoming a No
– Breaking a deadlock
– The problem with compromise
– The ultimatum conundrumNegotiating with a monopoly

The Eleven Commandments of Negotiation

A review of some of the most critical topics covered, as well as a few new ones.

David Goldwich

David Goldwich

David Goldwich, the Persuasion Doctor, teaches people how to become more influential, compelling, and irresistibly persuasive as they share their message with the world. He has MBA and JD degrees and practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences. Recognizing that lawyers perpetuate rather than solve problems, David began lecturing and training in 1995. He…

Testimonials
The course has been extremely useful in building my understanding for Power BI. Will be handy for my day-to-day work.
Tan Kok Joo, Director
Bank of Singapore
Mind-blowing professional training course that helped my team with techniques to structure/plan a good presentations before diving into it.
Valerie Lee, Head, Corporate Development
Sembcorp Industries Ltd
This training broaden my view on what value I can contribute to my company and the goals I need to set. Thank you.
Vony AgustianaKhristanti, Purchasing Officer
A great course that is well-structured and relevant to my work. Definitely opened my eyes to new and better ways of analysis data!
Crystal Lee, Marketing Manager
Relevant and insightful and know-how for engaging audience effectively. I like the pace of the course coupled with plenty of hands-on exercises
Daniel Ch’ng, Project Director
Great 2 days lesson to learn how to fully manipulate Powerpoint and see the application in a different light.
Melvin Kwong, Account Manager