About the course
Given today’s business environment you need to communicate well and present yourself professionally; both face-to-face and virtually. The ability to deliver an effective business presentation to customers, colleagues, and management is an asset that can effectively craft actions, or illicit rich insights.
For most us, working individually on slide decks, having limited time and a greater focus on delivering just the key points can be challenging. Business presentations require planning, structure, data and interesting story-telling narratives to drive audiences towards your recommendations.
This course aims to take you through a realistic look at the entire process with the focus on structuring and designing content, in addition to the delivery; thus, achieving presentation outcomes.
Who is this course for?
Anyone requiring a presentation for their job role ranging from different designations, tasks and industries. Whether it’s to inform, sell, market, propose or influence, this course is for you.
Participants will be introduced to the science of presentation and why it matters when writing and delivering content. Such as cognitive psychology and working memory and its effects of recall of information. This encoding and recall of information is often misplaced when people develop their presentations. Often relying on on-the-job tips, management say-so, or ‘we’ve always done it like that” mentalities. Good content is hard to write and bad content is easy – hundreds of bullet points – we’ve seen it all before. See how consulting firms construct their content based on more formal methods such as the SQCA model, Monroe’s Motivation Method and A3 reporting.
Assertion-Evidence Model: Writing clear, concise presentation content
Ubiquitous to slide decks is the use of text-heavy content. Participants will learn a more methodical technique of developing presentation material. Writing the summary of each slide in its tagline and using the body of the slide to provide evidence supporting the assertion can significantly improve the audience’s understanding and recollection. Participants will be tested on how well they can re-write the content and choose the most appropriate method for articulating the supporting evidence.
Presentation Structure: Introductions
Presentations usually suffer from weak openings with no context and poor closing and calls for actions. Participants must demonstrate that they can effectively use reductive techniques by providing executive summaries at the beginning and give clear, concrete next steps at the end. Context too is important for engagement and is often where presentations fail to grab attention or provide customisation to their audiences. The course will introduce new concepts to opening presentations using classic techniques in addition to Loss-Aversion and FAB methods.
Quick Showcase of PowerPoint Best Practices
It’s not just design – participants will be shown how this tool should be used productively and shown the cost implications to an organisation if used incorrectly. They will also be shown ‘best practices’ from other companies such as creating ‘Libraries’, ‘Layouts’ and proper use of slides vs reports.
Presentation Structure: Body, Flow & Closings
Participants will gain insight on the delivery (verbal) model to better structure their content. They will learn how to construct ‘flows’ based on a particular type of presentation.
Using the SEES model (State Point, Evidence, Example, Summary). Several exercises will be employed to articulate this model. As using the SEES method gives participants the ability to write a presentation with a logical format that leaves no gaps or repetition of content.
Group Presentation & Video Recording
Groups begin work on a major presentation allowing them to put all the methods they learned in to practice.Specifically:
– Construct, Frame and Present based on a given scenario
– Develop different introduction techniques
– Use of the Presentation Templates
– Employ Assertion-Evidence models when design slides (flipcharts)
– Employ appropriate language, body language
Each group will be given an analysis of their performance after each presentation and a brief video analysis of themselves towards this final part of the course. In will include elements such as how to handle Q&A.
Mark James Normand
Mark co- founded Impress Training in 2007 with the vision to raise the quality of training programmes that focused on tomorrow’s business needs and raising productivity with existing skills. As a boutique training company, Impress training has the flexibility to constantly take advantage of new office technologies, innovative service models, and sourcing for game-changing talent. Impress Training has since evolved into a training company with a reputation for delivering high quality training content with practical…