About this course
This course was designed for those needing to discover methods to creatively contribute to the growth of companies.
Participants will get insight into the world of local entrepreneurship and innovation and to apply those lessons to their own environment. At the end of this program, participants will understand the innovation process and possess tools to stimulate solution creation.
The background and tools covered will enable participants to immediately run more effective sessions and encourage novel solutions to be generated. The premise of the program revolves around linking creative tools to the senses. Namely, these are both as we know them – sight, hearing, feel, smell and taste and in a more modern manner, through intuition.
These concepts are enhanced with carefully prepared case studies, role-plays and exercises and are backed up by scientific basis, documented methods and physical connotation to aid participants in their quest for optimum results in their future creative engagements.
WHY THIS COURSE IS ESSENTIAL
..in an article in The Economist it was suggested that the biggest challenge facing organizations is identifying and developing individuals with “brainpower (both natural and trained) and especially the ability to think creatively” (Frymire, 2006).
The Boston Consulting Group has been running an annual strategy survey for the last 8 years. For 7 out of 8 years creativity and innovation have been the top ranked strategic imperative.
Who is this course for?
Those wishing to upgrade their ability to contribute to the growth of organizations and to assist in the generation of ideas using a variety of techniques. Managers, supervisors and department heads who would like to move into the field of Innovation and acquire the skills to immediately drive the creativity of those around them.