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If you want to succeed in today’s highly competitive business environment, you need to communicate well and present yourself professionally. The ability to deliver an effective business presentation to customers, peers, and corporations is an asset that everyone should strive to add to their skillset in developing their careers.
With limited time and greater focus on delivering key points, business presentations require more structure and logically driven to conclusions. Moving away from too much data and not enough information is one of the most challenging tasks faced by many presenters when confronted with ‘put it all on the slide’ mentalities.
The aim of this course is to take participants through the entire presentation process with a heavy focus on the content development and delivery. The course is very practical and loaded with exercises, case studies and role-plays to get participants involved and deliver an impressive business presentation.
Anyone in business who does a presentation. Whether it’s to inform, sell, market, demo, train or influence. These include a wide variety of persons ranging from IT, Engineering, Sales, Marketing, Product, HR, Business Development and Management, Finance, and more
Prerequisite:
Registration is strictly for participants who are seasoned presenters or senior management personnel with at least 3 years of presentation experience
Participants will be introduced to the science of presentation and why it matters when writing and delivering content. Such as cognitive psychology and working memory and its effects of recall of information. This encoding and recall of information is often misplaced when people develop their presentations. Often relying on on-the-job tips, management say-so, or ‘we’ve always done it like that” mentalities. Good content is hard to write and bad content is easy – hundreds of bullet points – we’ve seen it all before. See how consulting firms construct their content based on more formal methods such as the SQCA model, Monroe’s Motivation Method and A3 reporting.
Ubiquitous to slide decks is the use of text-heavy content. Participants will learn a more methodical technique of developing presentation material. Writing the summary of each slide in its tagline and using the body of the slide to provide evidence supporting the assertion can significantly improve the audience’s understanding and recollection. Participants will be tested on how well they can re-write the content and choose the most appropriate method for articulating the supporting evidence.
Presentations usually suffer from weak openings with no context and poor closing and calls for actions. Participants must demonstrate that they can effectively use reductive techniques by providing executive summaries at the beginning and give clear, concrete next steps at the end. Context too is important for engagement and is often where presentations fail to grab attention or provide customisation to their audiences. The course will introduce new concepts to opening presentations using classic techniques in addition to Loss-Aversion and FAB methods.
It’s not just design – participants will be shown how this tool should be used productively and shown the cost implications to an organisation if used incorrectly. They will also be shown ‘best practices’ from other companies such as creating ‘Libraries’, ‘Layouts’ and proper use of slides vs reports.
Participants will gain insight on the delivery (verbal) model to better structure their content. They will learn how to construct ‘flows’ based on a particular type of presentation.
Using the SEES model (State Point, Evidence, Example, Summary). Several exercises will be employed to articulate this model. As using the SEES method gives participants the ability to write a presentation with a logical format that leaves no gaps or repetition of content.
Groups begin work on a major presentation allowing them to put all the methods they learned in to practice.
Specifically:
– Construct, Frame and Present based on a given scenario
– Develop different introduction techniques
– Use of the Presentation Templates
– Employ Assertion-Evidence models when design slides (flipcharts)
– Employ appropriate language, body language
Each group will be given an analysis of their performance after each presentation and a brief video analysis of themselves towards this final part of the course. In will include elements such as how to handle Q&A.
Free PDF course slides, materials and resources
Cutomised for In-house training to suit your business needs
Free group presentation video recording
After Course support