HOW TO SELL FOR NON-SALES PEOPLE
What is this course about?
This course was designed to develop people who need to know the skills of winning new customers but lack the training. As well as for existing sales people who would like to adopt a more systematic approach for optimum sales results. At the end of this programme, participants will have a keen understanding of the selling process as well as how to react at the various stages in order to achieve optimum results.
These concepts are additionally enhanced with carefully prepared case studies, role-plays and exercises to aid participants in their quest for optimum results in their corporate sales careers.
Who is this course for?
The course is intended for those who would like to move into sales or would like to understand the principles of selling. Existing corporate sales and marketing people who would like to adopt a more systematic approach towards selling.
What will I learn?
The Modern Sales Person
Do you have what it takes to be a modern sales person? Is it all just about being a ‘smooth talker’ or is there more to it? Find out more about what the qualities of top sales people are, and more importantly, what customers are looking for in a modern sales person. You’ll be surprised about what our research has uncovered.
Generating Your Own Sales Leads
You’ve been given your target and your list of customers. Worse still, you may have just been told that the entire country is your sales territory. How do you get started? Where should you start looking for business? Learn techniques to generate your own sales leads for more closing opportunities.
How do I differentiate myself from the rest of the competition out there, and what exactly are my customers looking for? Learn how to adopt a consultative approach that addresses customer issues rather than the old-fashioned hard-sell or product push.
Power of Knowledge
What do I need to know before I can engage with my customers? Learn how Product, Competitor, Industry and other key data can help you get an edge in your interaction with clients. They say knowledge is power, but remember, it’s only powerful if you know how to put it to good use. We’ll show you how!
There are so many ways to reach out to your customers to sell them your products and services. Learn to harness the power of fundamental selling tools and techniques such as letters, cold-calling, emails, reports, proposals, appointments, presentations and more.
You try to go for the close but find your customers throwing objections at you. What should you do and how can you get past these objections? Why are these objections being mentioned in the first place? Learn powerful techniques of persuasion and how to overcome these objections that can threaten the success of the sale.
Referral Business and Closing
You have finally closed the sale after a tough and competitive journey. The paper work has been completed and the product and service delivered. Is that the end or is there more that you can get out of this business relationship? Learn how to generate more leads, more business even after.