Actionable Digital and Social Media Marketing (IN-CLASS)
  • S$720
  • 2-days

Covid-19 (Temporary Notice)
As part of our social responsibility, we will be limiting all courses to a maximum of 12 people. Our placement will be 1 person per desk, seating arrangements that allow provision of sufficient distance from personal contact. Precautionary measures for COVID-19 will be in place.

About this course

Covid-19 has changed our world completely. Whether you’re a local organization or global company, being digital first and succeeding online has never been more important. Are you ready? If it’s time to upskill or finetune your digital marketing skills, this course is for you!

Combining theory and hands-on exercises, this course will help you build a solid foundation to plan and execute digital campaigns across channels. Over 2 days you will:

  • Understand the digital marketing landscape of today and how it’s changing;
  • Debunk commonly held digital marketing myths;
  • Discover how to define your goals and target audience to design communications that work;
  • Learn how to choose the right channels and tactics;
  • Understand how to create content that converts;
  • Uncover how to measure success and which metrics to track;

Who is this course for?

This course is aimed at participants within B2B and B2C organisations, with a desire to better understand digital marketing, its processes and components, and how to evaluate performance. It’s suitable for the following profiles:

  • First time marketing managers and executives structuring their teams to focus more on digital.
  • Experienced marketing executives and managers who wish to get a refresher into digital marketing planning and measuring effectiveness.
  • Non-marketing executives and managers who wish to get an overview of the digital marketing planning process to work more effectively with marketing colleagues.
  • Entrepreneurs and small business owners who want to understand how to promote their businesses online.

  • 17-18 Jun 2021
  • 28-29 Oct 2021
  • *SDF for all companies
DAY 1
The state of digital marketing today

Participants will learn about the role digital marketing plays today and why it matters for brands to be online. We will also review how digital has evolved and debunk commonly held myths.

Digital marketing strategy

Participants will be introduced to the process of developing a digital marketing strategy step-by-step.

Defining your objectives

Participants will be introduced to the marketing funnel and how it is used in planning digital communications. They will also learn how to use it as a tool to identify their objectives and Key Performance Indicators (KPIs).

Defining your target audience

Participants will learn why knowing their audience matters and how to create a useful persona for both B2C and B2B businesses.

Identifying the right channels

Participants will learn about the different channels available, their role in the marketing mix versus offline, their strengths and weaknesses, how they can be leveraged to address challenges in the marketing funnel, how to use them to reach specific target audiences and design a channel strategy.

 

DAY 2
Creating great content

Participants will learn what defines great content, why it matters even more in the age of social media and digital and how to create it. As part of this participants will review different examples from across industries to identify best practices and develop their own strategies.

Creating a content strategy

Participants will learn how to create and use digital marketing planning tools, such as a content plan and content strategy, as part of their day-to-day marketing operations and strategic long-term planning.

Implementing your strategy

Participants will learn how to set up effective processes and resources to manage their digital marketing and what to look out for to ensure quality communications.

Measuring success

Participants will learn about the Key Performance Indicators (KPIs) used to track performance in digital and what they can expect from different channels, referring to industry benchmarks.

Putting new skills into practice

Looking at a case study, participants will put their new learnt skills into action by using strategic planning tools to create an effective marketing campaign fit for a digital first world.

 

About Marielle Reussink

Marielle Reussink is the founder of marketing company focused on helping businesses achieve their goals. Combining her passion for marketing and communications with strategic consultancy, she has worked with major companies such as ExxonMobil, Unilever, EY, GE, Danone, OCBC etc, as well as over 100 founders and start-ups across various projects of local, regional and global scale.

Marielle is also a trainer and workshop facilitator focusing on digital marketing and entrepreneurship. Since launching her own workshop series with WeWork in 2019, Marielle’s courses have been picked up by Expat Living, WordPress Singapore, BLOCK71 by NUS Enterprise and various other organisations.

Before setting out on her own, Marielle worked at global organizations, such as Universum, Wolverine Worldwide, Systagenix (previously part of Johnson & Johnson) and Vodacom (Vodafone South Africa). Having lived in 6 countries across 3 continents, she draws on her international experience consulting clients.

Marielle completed her Master’s Degree in Management in the Creative Industries in London at the University of Kingston and holds a Bachelor’s in Strategy from the University of Stellenbosch, South Africa. She has been living in Singapore since 2012.

 

The facilitator is extremely insightful. Marielle helps you discover opportunities no matter what stage your company is.

Constance Tan, CEO AIMLedge

Very helpful. This Digital Marketing Course helped me break down my fear of developing a digital strategy and implementing my ideas! The presenter is very natural and easy to understand and relate to.

Carolyn Soemarjono, Founder

Quite practical tips on marketing, good exercises and handouts.

Danielle Lin, Strategist & Marketer at Janio

Unique to this Course

Free Digital and Social Media ideas and tips

Customisable course contents for In-house training to suits your business needs

Digital Marketing Resources

After Course support