About this course
Design is more than just making products pretty – it’s a Business Strategy and Innovation tool. Nor do designer thinkers need to be designers. So what is Design Thinking? A design mind-set is not problem-focused, it’s solution focused, and action oriented. It involves both analysis and imagination in problem-solving. Design thinking is at the core of effective strategy development and organizational change.
Design is not just an in issue; it is the business issue of the future. Individuals and organisations that are able to harness design at a strategic level will optimise their opportunities to maximise profit and performance in the most sustainable manner.
The Course in Design Strategy equips Participants to become the next-generation managers and leaders from the perspectives of design and creative thinking. By meshing the studies of design, strategy, entrepreneurship, finance, management and sustainability, the programme will provide the tools for managing in today’s fast moving markets with a vision of business which is sustainable, meaningful, ethical, profitable, and truly innovative.
Who is this course for?
This course is for motivated individuals who are looking to take their business thinking to the next level. Key Decision makers and business managers from all division categories who wish to cultivate new creative thinking through design drive improvement through performance and profit. Participants are not expected to have any formal background in design related areas but the intent and authority to use strategic design thinking would be ideal.