About this course
“Build and measure your digital marketing efforts with confidence”
Digital and social marketing has become the mainstay of most organisation’s marketing functions. 2019 marks a watershed year, with global digital advertising spend crossing the 50% mark against total advertising spend worldwide, for the first time, and with countries like China already reaching nearly 70% in digital’s share of advertising spend. Digital marketing today is as much an art and a science, with marketing automation coming of age and ROI tracking possibilities that were unheard of 10 years ago now becoming more commonplace.
Against this backdrop is an overall technology disruption across multiple sectors and occupations, forever changing the way some jobs are done, and in the meantime creating new opportunities.
While digital marketing has created new ways for brands and companies to reach their consumers, the myriad of channels, technologies and service providers can seem overwhelming to traditionally trained marketing managers, and non-marketing managers who need to deal with their marketing colleagues in new ways of engaging their customers.
In this 2 day workshop, participants will get an overview of the latest developments in digital marketing, de-mystify some of the common myths of digital and social marketing through case studies, and learn how to build a digital marketing plan that can be applied back at work, on ‘Monday morning’.
Who is this course for?
This course is aimed at participants within B2B and B2C organisations, with a desire to better understand digital marketing planning processes, its components, and how to evaluate the plans’ effectiveness.